1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65428
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dc.contributorInkson, Kerr-
dc.contributorBrowning, Victoria-
dc.contributorKirkwood, Jodyanne-
dc.creatorCathro, Virginia-
dc.creatorGreatbanks, Richard-
dc.creatorEverett, Andre M.-
dc.date2007en
dc.date.accessioned2013-08-22T02:17:49Z-
dc.date.available2013-08-22T02:17:49Z-
dc.date.issued2013-08-22-
dc.identifier.isbn9781877372537en
dc.identifier.urihttp://hdl.handle.net/123456789/65428-
dc.description.abstractThe case study outlines the history of Cadbury Confectionery Limited and the series of mergers and expansions that enabled it to become a world leader in confectionery production. The unique climate of Dunedin is touted as one of the reasons a manufacturing plant and storage facility was first built there before a second processing facility was opened in Pakuranga, Auckland. Emphasis is placed on the Quaker origins, family ownership and the ethical treatment of workers. The Cadbury Factory in Dunedin is seen as a crucial outpost for the company for the Australasian and Asian markets and is also now a tourist destinationen
dc.relation.ispartofBOOK: A portrait of business in Dunedin : Working on the edge. Inkson, Kerr, Browning, Victoria and Kirkwood, Jodyanne (eds.)en
dc.rightsOtago University Press, 2007en
dc.titleCadbury Confectionary: Dunedin's sweet centreen
prism.startingpage169en
dc.subject.organisationCadbury Confectionary Limited (NZ)en
dc.subject.organisationCadbury Fry Hudson Limited (NZ)en
dc.subject.organisationNestle S.A.en
dc.subject.organisationCadbury Fry Pascall Limited (Australia)en
dc.subject.organisationInnes-Tartan Limiteden
dc.subject.organisationSchweppes Limited (NZ)en
dc.subject.organisationCoca-Cola Limited (NZ)en
dc.subject.organisationL.D. Nathan and Company Limiteden
dc.subject.organisationNew Zealand Breweries Limiteden
dc.subject.organisationCadbury Schweppes PLCen
dcterms.spatial.countryNew Zealanden
prism.endingpage178en
dc.subject.categoryCase studyen
dcterms.spatial.cityDunedinen
dc.publisher.placeDunedinen
dc.subject.industryFood and Beverageen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryCorporate policyen
dc.subject.broadcategoryHuman resource managementen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryOrganisational behaviouren
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryManagementen
dc.subject.keywordsAcquisitionsen
dc.subject.keywordsBrandingen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsChangeen
dc.subject.keywordsCultureen
dc.subject.keywordsFamily businessen
dc.subject.keywordsEthicsen
dc.subject.keywordsGrowthen
dc.subject.keywordsJoint ventureen
dc.subject.keywordsLeadershipen
dc.subject.keywordsQuality controlen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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