1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65431
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dc.creatorEnderwick, Peter-
dc.creatorAkoorie, Michele-
dc.date1996en
dc.date.accessioned2013-08-22T02:32:02Z-
dc.date.available2013-08-22T02:32:02Z-
dc.date.issued2013-08-22-
dc.identifier.isbn0582861187en
dc.identifier.urihttp://hdl.handle.net/123456789/65431-
dc.description.abstractThis Case study outlines the development of Marine-Air Systems Limited (MAS), an advanced electronics and software company catering to the telecommunications and defense industries, founded by Neville Jordan in Lower Hutt in 1976. The study emphasises the company's structure, ownership model and its niche business areas in radio and telecommunications. It also outlines the significance of investing in research and design, the uniqueness of defence force contracts and having internationally recognised quality assurance certifications. The Appendices illustrate the company structure; glossary of terms; core product lines and the companies development from 1976 to 1993en
dc.relation.ispartofBOOK: Fast forward : New Zealand business in world markets. Enderwick, Peter, Akoorie, Micheleen
dc.rightsLongman Paul 1996en
dc.titleMarine-Air Systems Limiteden
prism.startingpage428en
dc.subject.organisationMarine-Air Systems Limited (MAS)en
dc.subject.organisationMarine Safety Limiteden
dc.subject.organisationDigital Microwave Corporation (DMC)en
dc.subject.organisationExicomen
dc.subject.organisationGabrielen
dc.subject.organisationMagnavoxen
dc.subject.organisationTradenzen
dc.subject.organisationGEC / Marconien
dcterms.spatial.countryNew Zealanden
prism.endingpage443en
dc.subject.categoryCase studyen
dcterms.spatial.cityWellingtonen
dc.publisher.placeAuckland, NZen
dc.subject.industryICT (Information and Communication Technologies)en
dc.subject.industryEngineeringen
dc.subject.broadcategoryCorporate policyen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryManagementen
dc.subject.broadcategoryOperations, information and technologyen
dc.subject.broadcategorySupply chain managementen
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryOrganisational behaviouren
dc.subject.keywordsAcquisitionsen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsDecision makingen
dc.subject.keywordsGrowthen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsIntellectual propertyen
dc.subject.keywordsInternationalisationen
dc.subject.keywordsJoint ventureen
dc.subject.keywordsOutsourcingen
dc.subject.keywordsQuality controlen
dc.subject.keywordsCultureen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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