1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65453
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DC FieldValueLanguage
dc.contributorInkson, Kerr-
dc.contributorBrowning, Victoria-
dc.contributorKirkwood, Jodyanne-
dc.creatorInkson, Kerr-
dc.creatorKirkwood, Jodyanne-
dc.date2007en
dc.date.accessioned2013-09-11T21:46:44Z-
dc.date.available2013-09-11T21:46:44Z-
dc.date.issued2013-09-12-
dc.identifier.isbn9781877372537en
dc.identifier.urihttp://hdl.handle.net/123456789/65453-
dc.description.abstractThe case study looks at how Animation Research Limited (ARL) grew from Ian Taylor's experience in television to secure international attention through ARL's unique animation of the 1991 America's Cup yacht races. The strategy, management and marketing approaches by the charismatic Taylor has helped the company to continue to develop animation for television sports, advertising and other services. There is also the production side to the business under the company name Taylormade, which works alongside ARL to create various television showsen
dc.relation.ispartofBOOK: A portrait of business in Dunedin : Working on the edge. Inkson, Kerr, Browning, Victoria and Kirkwood, Jodyanne (eds.)en
dc.rightsOtago University Press, 2007en
dc.titleAnimation Research Limited : the yachts that came to lifeen
prism.startingpage208en
dc.subject.organisationTaylormade Productionsen
dc.subject.organisationAnimation Research Limiteden
dc.subject.organisationTelevision New Zealand Limiteden
dc.subject.organisationTerralink International Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage219en
dc.subject.categoryCase studyen
dcterms.spatial.cityDunedinen
dc.publisher.placeDunedinen
dc.subject.industryMediaen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryManagementen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryOrganisational behaviouren
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryHuman resource managementen
dc.subject.keywordsAcquisitionsen
dc.subject.keywordsBusiness model developmenten
dc.subject.keywordsCultureen
dc.subject.keywordsDecision makingen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsInternationalisationen
dc.subject.keywordsLeadershipen
dc.subject.keywordsValue creationen
dc.subject.keywordsSmall businessen
dc.subject.keywordsProblem solvingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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