Dynamics of international business : Asia - Pacific business cases

Abstract

A book of business case studies,to enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. The book draws on a diverse range of businesses and industries - from seafood to video games to renewable energy. It illustrates fundamental themes and concerns within global business, including ethics, sustainability, emerging markets, and cultural and legal differences. The book spans many countries across the Asia-Pacific region. Discussion questions are included