1. University of Auckland SuperIndex 5.3
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  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65471
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dc.contributorRamburuth, Prem-
dc.contributorStringer, Christina-
dc.contributorSerapio, Manuel-
dc.creatorRuwhiu, Diane-
dc.creatorElkin, Graham-
dc.date2013en
dc.date.accessioned2013-10-20T21:20:21Z-
dc.date.available2013-10-20T21:20:21Z-
dc.date.issued2013-10-21-
dc.identifier.isbn9781107675469en
dc.identifier.urihttp://hdl.handle.net/123456789/65471-
dc.description.abstractThe New American Ice Cream Company began as an ice cream parlour catering to US armed forces stationed in New Zealand during World War II. As a minor player in the ice cream market it was unprofitable for years. A new approach from the CEO involved all staff at all levels to rethink profit margins in relation to the company's culture. After a series of consultations with all staff, the company experienced a turnaround in 12 months to become the leading ice cream brand for the Auckland market. NOTE: This case study includes appendices of example questions and response forms for New American Ice Cream Company staff and also includes questions for discussionen
dc.relation.ispartofBOOK: Dynamics of international business : Asia-Pacific business cases. Ramburuth, Prem, et al. (eds.)en
dc.rightsCambridge University Press, 2013en
dc.titleQuality through culture: Organisational development at New American Ice Creamen
prism.startingpage177en
dc.subject.organisationGoodman Fielder New Zealand Limiteden
dc.subject.organisationNew Zealand Dairy Boarden
dc.subject.organisationGeneral Foods Corporationen
dcterms.spatial.countryNew Zealanden
prism.endingpage184en
dc.subject.categoryCase studyen
dcterms.spatial.cityAucklanden
dc.publisher.placeNew Yorken
dc.subject.industryFood and Beverageen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryBusiness economicsen
dc.subject.broadcategoryOrganisational behaviouren
dc.subject.broadcategoryHuman resource managementen
dc.subject.broadcategoryCommunicationen
dc.subject.keywordsProblem solvingen
dc.subject.keywordsBusiness model developmenten
dc.subject.keywordsCultureen
dc.subject.keywordsDecision makingen
dc.subject.keywordsQuality controlen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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