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https://superindex.lbr.auckland.ac.nz/handle/123456789/65522| Title: | The new venture, Part 1 |
| Authors: | Inkson, Kerr Kolb, Darl |
| Issue Date: | 5-Dec-2013 |
| Abstract: | In 1907 Robert Laidlaw left Dunedin and went to live in Auckland. At the end of 1908 he resigned from his job as a traveling salesman to pursue his mail-order dream on a full-time basis. The business was planned according to the best, most professional advice Laidlaw could find. He created a customer list from postal directories. He sourced over 2,000 items for his first catalogue. He strategised the use of 'loss leaders' to build a customer base |
| URI: | http://hdl.handle.net/123456789/65522 |
| ISBN: | 9781877258244 |
| Appears in Collections: | Business Case Studies |
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