1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65525
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dc.creatorInkson, Kerr-
dc.creatorKolb, Darl-
dc.date2002en
dc.date.accessioned2013-12-18T01:08:20Z-
dc.date.available2013-12-18T01:08:20Z-
dc.date.issued2013-12-18-
dc.identifier.isbn9781877258244en
dc.identifier.urihttp://hdl.handle.net/123456789/65525-
dc.description.abstractMaxwell Winches is a New Zealand company that also operates in the USA as Maxwell Winches Incorporated. Their expertise in anchor winches has lead to a specialisation in this area and Maxwell is considered a global leader in anchor winches technology. In the 1980s it was decided to set up marketing and distribution in America, using American staff, to capture the US market. This proved successful and the America's Cup and New Zealand's yachting reputation also contributed to Maxwell's industry developments, international distribution and reputation for qualityen
dc.relation.ispartofBOOK: Management : Perspectives for New Zealand. Inkson, Kerr and Kolb, Darl.en
dc.rightsPearson Education New Zealand Limited, 2002en
dc.titleMaxwell Winchesen
prism.startingpage378en
dc.subject.organisationMaxwell Winchesen
dc.subject.organisationMaxwell Winches Incorporateden
dcterms.spatial.countryNew Zealanden
prism.endingpage381en
dc.subject.categoryMini case studyen
dcterms.spatial.cityAucklanden
dc.publisher.placeAuckland, NZen
dc.subject.industryManufacturingen
dc.subject.industryEngineeringen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsCultureen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsInternationalisationen
dc.subject.keywordsLeadershipen
dc.subject.keywordsQuality controlen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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