Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65528
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dc.creatorDutta, S-
dc.date2013en
dc.date.accessioned2013-12-18T01:09:28Z-
dc.date.available2013-12-18T01:09:28Z-
dc.date.issued2013-12-18-
dc.identifier.urihttp://hdl.handle.net/123456789/65528-
dc.description.abstractGoogle, had introduced the Project Loon (Loon) technology in New Zealand in June 2013. The Loon technology was an initiative for creating a high-altitude, balloon-based network system that could provide internet connectivity to the remotest places on land surface. After the successful experimental launch of Loon technology, Google had focused to execute the innovative technique at many parts in the world, such as Africa and Southeast Asia, with a view to improve the overall internet connectivity services. Teaching note available Reference no. 313-269-8.en
dc.rightsCase Centre, Cranfield University, 2013en
dc.source.urihttp://www.thecasecentre.org/educators/search/results?s=BF7DBAC8D5ECEEAB2D0FB13992E79B8Een
dc.titleGoogle's 'Project loon' : a new dawn in Internet business?en
prism.volumeCase Centre case reference no 313-269-1en
prism.startingpage1en
dc.subject.organisationGoogleen
dcterms.spatial.countryNew Zealanden
prism.endingpage12en
dc.subject.categoryCase studyen
dc.instructionalmethodYesen
dc.publisher.placeWharley End, UKen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.broadcategoryOperations, information and technologyen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryE-commerceen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsStrategyen
dc.subject.keywordsGrowthen
Appears in Collections:Business Case Studies

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