Cervus Equipment Corporation : harvesting a new future

Abstract

Cervus Equipment Corporation has grown its business substantially over the past 10 years through regional acquisitions and strong organic growth. The company was founded to manage and consolidate farm equipment dealerships in western Canada but, in partnership with original equipment manufacturers, has branched into the construction equipment and long haul trucking manufacturing industries and has moved into New Zealand and Australia. The board of directors is now looking for the new chief executive officer (CEO) to chart an innovative growth strategy that will see the company triple in size over the next five years. This case is designed for use in a strategic management course focusing on managing organizational change, managing innovation or globalization of a regional business to illustrate, the nuances and challenges associated with successfully growing a business via acquisitions, and the challenges associated with early state international growth. Teaching note available, reference no 8813MO92