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https://superindex.lbr.auckland.ac.nz/handle/123456789/65538| Title: | Frucor vs Goliath |
| Authors: | Chitty, Bill |
| Issue Date: | 18-Dec-2013 |
| Abstract: | Marketing Frucor a private Australian beverage company with its headquarters in Auckland, New Zealand is a market leader in energy drinks throughout Australasia, especially V energy drink. Marketing another product with lower sugar in the Mizone sports water range was proving less successful. Includes questions for discussion at the end of the chapter |
| URI: | http://hdl.handle.net/123456789/65538 |
| ISBN: | 100170191540 |
| Appears in Collections: | Business Case Studies |
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