Creating Fonterra : establishing New Zealand's largest business

Abstract

This case concerns the challenge of achieving a new industry structure against a background of powerful stakeholders with conflicting viewpoints. The case is set in the New Zealand dairy industry, an industry that generates around 20% of that country's exports. The question proposed is: how can the merger be achieved given the prevailing views of stakeholders, and under what conditions might it be allowed? Teaching note is available as Case Centre Teaching note Reference no. 304-465-8. 'Fonterra's International Strategy : Developing Strategy in New Zealand's Largest Business' Case Centre Reference 304-466-1 follows chronologically from this case