DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
https://superindex.lbr.auckland.ac.nz/handle/123456789/65561| Title: | Rebranding Gallagher |
| Issue Date: | 7-Mar-2014 |
| Abstract: | Steve Tucker, Deputy CEO of Gallagher Group Limited (GGL), electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr, CEO. The plan was to use an umbrella brand strategy to instill a uniform brand across the three business units: Animal Management Systems, Security Management Systems and Fuel Pumps, which have respective brand names, Gallagher, Cardax, Powerfence and PEC. There was concern from the managers of a uniform brand |
| URI: | http://hdl.handle.net/123456789/65561 |
| Appears in Collections: | Business Case Studies |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.