George Hickton : Marketing the employment service

Abstract

Major advertising and image-building campaigns, staff uniforms and open plan offices to reduce the barriers between staff and clients, were some of the innovations George Hickton brought from the car sales world to the New Zealand Employment Service (NZES). This short case describes how a manager from the private sector transformed a government agency dispirited following major restructuring, and provides a platform for discussion about charismatic leadership.

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