1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65577
Full metadata record
DC FieldValueLanguage
dc.creatorHeath, D-
dc.creatorLassiter, J-
dc.date2006en
dc.date.accessioned2014-03-12T03:16:24Z-
dc.date.available2014-03-12T03:16:24Z-
dc.date.issued2014-03-12-
dc.identifier.urihttp://hdl.handle.net/123456789/65577-
dc.description.abstractJeremy Moon, Chief Executive Officer of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding United States and European markets vs broadening his attack to include China. If he enters China, should he continue his current strategy of pushing the technical merits of the merino fabric, or should he go the inherently subjective fashion route, given that the technical apparel market in China is virtually nonexistent. Notes: To maximise their effectiveness, colour items should be printed in colour. Related: Icebreaker : the China entry decision. Teaching note, Case Centre, Case Reference no. 5-807-037en
dc.relation.ispartofCase Centre Case Reference no 9-806-195en
dc.rightsHarvard Business Publishing, 2006en
dc.source.urihttp://www.thecasecentre.org/educators/products/view?id=69967en
dc.titleIcebreaker : the China entry decisionen
prism.startingpage1en
dc.subject.organisationIcebreakeren
dcterms.spatial.countryInternationalen
prism.endingpage20en
dc.subject.categoryCase studyen
dc.instructionalmethodYesen
dc.publisher.placeBoston, MAen
dc.subject.industryManufacturingen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryAccounting and financeen
dc.subject.keywordsGrowthen
dc.subject.keywordsInternationalisationen
Appears in Collections:Business Case Studies

Files in This Item:
There are no files associated with this item.
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.