LINZ and the development of Landonline (A)

Abstract

This is the first of a two-case series (908-019-1 and 908-020-1). 'Fix it. Create uptake' was the brief given to Customer Services Manager Katrina Jacobsen when she joined Land Information New Zealand (LINZ) in January 2004. Her task was to find out why LINZ's Landonline service - the world's first fully automated and integrated land title and survey system - was being used by only a fraction of the anticipated customers. See also LINZ and the development of Landonline (B), Case Centre, Case Reference no. 908-020-1