1. University of Auckland SuperIndex 5.3
  2. New Zealand Asia Institute Collections
  3. New Zealand Asia Information Service
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65611
Title: Using Chinese Travel Blogs to Examine Perceived Destination Image: The Case of New Zealand
Keywords: China
New Zealand
Tourism
Issue Date: 27-Mar-2014
Abstract: This study investigates the perceived destination image held by Chinese tourists about New Zealand, and suggests that blogs are an important resource by which destination marketing organisations can seek to influence potential tourists.
URI: http://hdl.handle.net/123456789/65611
ISSN: 0047-2875
Appears in Collections:New Zealand Asia Information Service

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