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https://superindex.lbr.auckland.ac.nz/handle/123456789/65612
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.creator | Dana, L | - |
dc.date | 2003 | en |
dc.date.accessioned | 2014-03-30T21:07:54Z | - |
dc.date.available | 2014-03-30T21:07:54Z | - |
dc.date.issued | 2014-03-31 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/65612 | - |
dc.description.abstract | A case about how marketing relates to Black Robin Freighters on the Chatham Islands, east of New Zealand | en |
dc.relation.ispartof | Case Centre Case Reference no 503-044-1 | en |
dc.rights | University of Canterbury, 2003 | en |
dc.source.uri | http://www.thecasecentre.org/educators/products/view?id=21085 | en |
dc.title | Black Robin Freighters | en |
dc.contributor.corporatename | University of Canterbury | en |
prism.startingpage | 1 | en |
dc.subject.organisation | Black Robin Freighters Limited | en |
dcterms.spatial.country | New Zealand | en |
dcterms.spatial.country | Chatham Islands | en |
prism.endingpage | 4 | en |
dc.subject.category | Mini case study | en |
dc.publisher.place | Christchurch, NZ | en |
dc.subject.industry | Transport | en |
dc.subject.broadcategory | Marketing | en |
dc.subject.keywords | Branding | en |
Appears in Collections: | Business Case Studies |
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