1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65637
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dc.creatorBednarek, Rebecca-
dc.creatorAhn, Mark-
dc.date2008en
dc.date.accessioned2014-04-13T21:55:20Z-
dc.date.available2014-04-13T21:55:20Z-
dc.date.issued2014-04-14-
dc.identifier.urihttp://hdl.handle.net/123456789/65637-
dc.description.abstractTrilogy is a privately held New Zealand based company. This decision based case explores company management and allows students to explore leverage by managing the firm's value chain. It also looks at the perspective of challenges of establishing growth as a small company entering a large market. HEC Montreal case study number 940 2010 027 and HEC Montreal teaching notes 540 2010 011 available to University of Auckland users online at http://go.galegroup.com/ps/i.do?id=GALE%7CA233502676&v=2.1&u=learn&it=r&p=AONE&sw=w&asid=1e0332c7516f78f861f72ea2257f65aeen
dc.relation.ispartofJournal article in: International journal of case studies in managementen
dc.rightsHEC Montreal, 2010en
dc.titleTrilogy Natural Prodaucts : Managing a global distribution network for export growth.(Company overview)en
prism.volume8en
prism.number2en
prism.startingpage1en
dc.subject.organisationTrilogy Natural Skincareen
dcterms.spatial.countryNew Zealanden
prism.endingpage16en
dc.subject.categoryDecision pointen
dc.instructionalmethodYesen
dc.publisher.placeMontreal, Canadaen
dc.subject.industryManufacturingen
dc.subject.industryBiotechnologyen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategorySupply chain managementen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsValue creationen
dc.subject.keywordsGrowthen
Appears in Collections:Business Case Studies

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