1. University of Auckland SuperIndex 5.3
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  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65641
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dc.creatorSafko, Lon-
dc.date20113en
dc.date.accessioned2014-04-14T03:15:43Z-
dc.date.available2014-04-14T03:15:43Z-
dc.date.issued2014-04-14-
dc.identifier.isbn9780071801133en
dc.identifier.urihttp://hdl.handle.net/123456789/65641-
dc.description.abstractThe Rugby World Cup 2011 (RWC) was hosted by New Zealand from 9 September to 23 October, attracting 100,000 overseas visitors, becoming an international marketing opportunity for business, tourism, retail and a cultural showcase for New Zealanden
dc.relation.ispartofBOOK: The Fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketingen
dc.rightsMcGraw-Hill, 2013en
dc.titleFusion marketing success : New Zealand World Cup Rugbyen
prism.startingpage146en
dcterms.spatial.countryNew Zealanden
prism.endingpage151en
dc.subject.categoryCase studyen
dc.publisher.placeNew Yorken
dc.subject.industrySports and recreationen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryE-commerceen
dc.subject.keywordsCommercialisationen
dc.subject.keywordsInternationalsiationen
Appears in Collections:Business Case Studies

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