How did a successful New Zealand wine company develop relationships in China to support its market entry?

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/67252

Title:	How did a successful New Zealand wine company develop relationships in China to support its market entry?
Authors:	Auckland University of Technology
Keywords:	New Zealand China Wine industry Trade
Issue Date:	11-Aug-2014
Abstract:	The purpose of this study was to identify a successful New Zealand wine company’s best practices for conducting business in China and share them with other companies. For this study, a NZ wine company was selected from the finalists in the HSBC (the Hong Kong and Shanghai Banking Corporation) New Zealand China Trade Association (NZCTA) China Business Awards for 2013 and interviewed with a wide spectrum of questions.
URI:	http://hdl.handle.net/123456789/67252
Appears in Collections:	New Zealand Asia Information Service

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