Trust and commitment within franchise systems : an Australian and New Zealand perspective

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59244

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DC Field	Value	Language
dc.creator	Wright, Owen	-
dc.creator	Grace, Anthony	-
dc.date	2011	-
dc.date.accessioned	2012-01-23T09:09:30Z	-
dc.date.available	2012-01-23T09:09:30Z	-
dc.date.issued	2012-01-23	-
dc.identifier.uri	http://hdl.handle.net/123456789/59244	-
dc.description.abstract	The purpose of this paper is to extend the idiosyncratic dynamics of the franchisor-franchisee relationship and the influence of such constructs from a distance perspective and adopts a qualitative, case-based approach of four Australian retail franchises with holdings in New Zealand. In-depth interviews were conducted with 20 franchisees to derive perceptions on trust and commitment currently experienced within the franchise relationship to inform the resultant findings	en
dc.language	English	en
dc.relation.ispartof	Asia Pacific journal of marketing and logistics	en
dc.relation.uri	http://proquest.umi.com.ezproxy.auckland.ac.nz/pqdweb?did=2467243591&sid=1&Fmt=2&clientId=13395&RQT=309&VName=PQD	en
dc.subject	Marketing	en
dc.subject	New Zealand	en
dc.subject	Trade agreements	en
dc.subject	Asia	en
dc.subject	Pacific	en
dc.title	Trust and commitment within franchise systems : an Australian and New Zealand perspective	en
dc.type	Journal Article	en
prism.volume	23	en
prism.number	4	en
prism.startingpage	486-500	en
dc.date.published	2011	-
Appears in Collections:	New Zealand Asia Information Service

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