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https://superindex.lbr.auckland.ac.nz/handle/123456789/59244| Title: | Trust and commitment within franchise systems : an Australian and New Zealand perspective |
| Keywords: | Marketing New Zealand Trade agreements Asia Pacific |
| Issue Date: | 23-Jan-2012 |
| Abstract: | The purpose of this paper is to extend the idiosyncratic dynamics of the franchisor-franchisee relationship and the influence of such constructs from a distance perspective and adopts a qualitative, case-based approach of four Australian retail franchises with holdings in New Zealand. In-depth interviews were conducted with 20 franchisees to derive perceptions on trust and commitment currently experienced within the franchise relationship to inform the resultant findings |
| URI: | http://hdl.handle.net/123456789/59244 |
| Appears in Collections: | New Zealand Asia Information Service |
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