1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59855
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DC FieldValueLanguage
dc.contributorWilson, Marie-
dc.creatorDunn, Wendell-
dc.creatorDale, M. Claire-
dc.creatorWoods, Christine-
dc.date2005en
dc.date.accessioned2012-12-09T07:47:16Z-
dc.date.available2012-12-09T07:47:16Z-
dc.date.issued30/11/2012-
dc.identifier.isbn0473102862en
dc.identifier.urihttp://hdl.handle.net/123456789/59855-
dc.description.abstractIn early November 1993, A.E. (“Tony”) Falkenstein, CEO of Red Eagle Corporation, was busy finalising arrangements for the grand opening of the firm’s new headquarters in Onehunga, Auckland, New Zealand. The facility would permit co-location of his three lines of business: fax machine sales and leasing, business records management, and water cooler sales and leasing. How was he to manage innovation? Includes questions for dicussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2005-001en
dc.languageen-
dc.publisherGSE Publicationsen
dc.relation.ispartofBOOK: Case in point : best cases from the 2005 International Conference on Case Study Teaching and Learningen
dc.rightsGSE Publications, 2005en
dc.titleRed Eagle Corporation (A)en
dc.typeText-
prism.startingpage169en
dc.subject.organisationRed Eagle Corporation Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage190en
dc.subject.categoryCase studyen
dcterms.spatial.cityAucklanden
dc.publisher.placeAuckland, NZen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.industryBanking / financialen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.keywordsFamily business-
dc.subject.keywordsDecision making-
dc.subject.keywordsBusiness model developmenten
dc.audienceManagement and International Businessen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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