The Warehouse Group

Abstract

The Warehouse Group (TWG), New Zealand's largest discount retailer was reflecting on the future strategic direction of his company. TWG had an outstanding tract record of growth in sales, profits and share value, achieved by a people first culture, introducing more products, adding new stores and using sophisticated technology driven systems for inventory, financial and productivity controls. What new products could TWG sell; Which new markets should TWG enter; How should TWG prepare for global competition from e-businesses and e-commerce?