EziBuy : a multi-channel success story

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59905

Title:	EziBuy : a multi-channel success story
Authors:	Hooper, Val
Issue Date:	17
Publisher:	Pearson Education New Zealand Limited
Abstract:	EziBuy began business as a catalogue company in Palmerston North in 1978, with two staff - the founders Peter and Gerard Gillespie. The company expanded from a catalogue company into a multi-channel organisation with the addition of a free-call telephone channel, then physical retail outlets and in 1998 an internet channel. EziBuy has managed the transition around three major business strategies; brand, logistics and information management
URI:	http://hdl.handle.net/123456789/59905
ISBN:	9781877371691
Appears in Collections:	Business Case Studies

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