1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59918
Title: Whale Watch Kaikoura Limited
Authors: Mulholland, Malcolm
Massey University
Issue Date:  6
Publisher: Te Au Rangahau, Maori Business Research Centre, Massey University
Abstract: This case begins with an overview of the importance of tourism to the New Zealand economy, followed by a very brief discussion of Maori tourism. The restructuring of the New Zealand economy during the 1980s and 1990s is also discussed. The development of Whale Watch Kaikoura (WWK) and how they have grown and become a very successful Maori tourism and ecotourism business is the main focus of this case study
URI: http://hdl.handle.net/123456789/59918
ISBN: 9780473117269
Appears in Collections:Business Case Studies

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