1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60019
Full metadata record
DC FieldValueLanguage
dc.creatorDunn, Wendell-
dc.date2008-
dc.date.accessioned2012-12-09T07:47:26Z-
dc.date.available2012-12-09T07:47:26Z-
dc.date.issued30/08/2012-
dc.identifier.otherUA-2008-005-
dc.identifier.urihttp://hdl.handle.net/123456789/60019-
dc.description.abstractHannah Wong is a short, rich, subtle teaching case presenting an array of analytical and decision issues regarding intellectual property (IP), commercialisation, and innovation in a university setting. It can be read and discussed in as little as one hour, and has been used in a variety of teaching settings, domestic and international, to identify key innovation issues-
dc.languageen-
dc.publisherUniversity of Auckland Business Case Centre-
dc.rightsUniversity of Auckland 2008-
dc.titleHannah Wong : Issues and options in commercialising 'ideas'-
dc.typetext-
dc.contributor.corporatenameUniversity of Auckland-
prism.number2-
prism.startingpage1-
dcterms.spatial.countryInternational-
prism.endingpage2-
dc.subject.categoryDecision point-
dc.subject.categoryMini case-
dc.publisher.placeAuckland, NZ-
dc.subject.industryEngineering-
dc.subject.broadcategoryInternational business-
dc.subject.keywordsInternationalisation-
dc.subject.keywordsInnovation-
dc.audienceInformation systems and operations management-
Appears in Collections:Business Case Studies

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