1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60019
Title: Hannah Wong : Issues and options in commercialising 'ideas'
Authors: University of Auckland
Issue Date:  30
Publisher: University of Auckland Business Case Centre
Abstract: Hannah Wong is a short, rich, subtle teaching case presenting an array of analytical and decision issues regarding intellectual property (IP), commercialisation, and innovation in a university setting. It can be read and discussed in as little as one hour, and has been used in a variety of teaching settings, domestic and international, to identify key innovation issues
URI: http://hdl.handle.net/123456789/60019
Appears in Collections:Business Case Studies

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