1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60073
Title: Cadbury New Zealand
Authors: Auckland University of Technology
Issue Date:  10
Publisher: McGraw Hill Education
Abstract: Cadbury is one of New Zealand's most respected iconic brands and in 2009 was voted in a Reader's Digest survey as New Zealand's most trusted brand for the sixth consecutive year. In 2009 the chocolate recipe was changed to include palm oil, which did not appeal to chocolate consumers, who began a campaign against the use of palm oil in chocolate. Because of consumer demand Cadbury decided to remove the palm oil from the chocolate recipe. Includes questions for discussion
URI: http://hdl.handle.net/123456789/60073
ISBN: 70287090
Appears in Collections:Business Case Studies

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