Zespri : Kiwifruit of the highest quality

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60075

Title:	Zespri : Kiwifruit of the highest quality
Authors:	University of Waikato
Issue Date:	10
Publisher:	McGraw Hill Education
Abstract:	Zespri International Limited world's largest marketer of kiwifruit, selling kiwifruit to 60 countries. The growth has taken a century to grow the business. 100% owned by its growers, Zespri has developed systems of quality control, promotion, distribution and new varieties of kiwifruit to meet worldwide consumer demand on the principle 'Think global act local' with marketing strategies to meet the local consumer requirements. Includes questions for discussion
URI:	http://hdl.handle.net/123456789/60075
ISBN:	70287090
Appears in Collections:	Business Case Studies

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