The New Zealand wine market

Abstract

New Zealand has been producing wine since the eighteenth century, but the laws of prohibition and the popularity of beer at the time made wine consumption a minor activity, being produced for the local communities. Today New Zealand produces and exports world class wines, winning international awards. Major exports are to Australia, United Kingdom, United States and Canada. New Zealand now has more than 400 wineries, local wine sales exceeding NZ$500 million in 2007 and the industry will continue to thrive. Includes questions for discussion