Ecolabel : sales boost or not?

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60082

Title:	Ecolabel : sales boost or not?
Authors:	Massey University
Issue Date:	10
Publisher:	Cengage Learning Australia
Abstract:	Since the 1990s more consumers have expressed concern for the environment. Would it be possible to choose a fake eco-friendly product over a real one. A pertinent marketing question is whether eco-labels (or any green claims) can boost sales. In New Zealand Ecostore Company Limited manufacturer of environmentally friendly products used a marketing trial in 300 New Zealand supermarkets. Eco-labelling is an effective marketing tool when used appropriately
URI:	http://hdl.handle.net/123456789/60082
ISBN:	10070191540
Appears in Collections:	Business Case Studies

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