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https://superindex.lbr.auckland.ac.nz/handle/123456789/60083| Title: | Vodafone : A new brand in a new market |
| Issue Date: | 10 |
| Publisher: | Cengage Learning Australia |
| Abstract: | Although Vodafone was well established overseas, when it acquired BellSouth New Zealand in 1998. Vodafone entered the New Zealand mobile phone market as a virtual unknown |
| URI: | http://hdl.handle.net/123456789/60083 |
| ISBN: | 100170191540 |
| Appears in Collections: | Business Case Studies |
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