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https://superindex.lbr.auckland.ac.nz/handle/123456789/60084
Title: | V's pocket rocket energy shot takes off |
Issue Date: | 11 |
Publisher: | Cengage Learning Australia |
Abstract: | Energy drinks (V, Red Bull) constitute a fast growing category of soft drinks, and are popular among young adults to provide a mental and physical boost. They have also become a popular mixer with alcoholic beverages. The drinks feature a combination of ingredients such as caffeine, guarana, sugar, vitamins and herbs. The combined New Zealand and Australian markets are estimated to be worth over $700 million |
URI: | http://hdl.handle.net/123456789/60084 |
ISBN: | 100170191540 |
Appears in Collections: | Business Case Studies |
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