Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60084
Title: V's pocket rocket energy shot takes off
Issue Date:  11
Publisher: Cengage Learning Australia
Abstract: Energy drinks (V, Red Bull) constitute a fast growing category of soft drinks, and are popular among young adults to provide a mental and physical boost. They have also become a popular mixer with alcoholic beverages. The drinks feature a combination of ingredients such as caffeine, guarana, sugar, vitamins and herbs. The combined New Zealand and Australian markets are estimated to be worth over $700 million
URI: http://hdl.handle.net/123456789/60084
ISBN: 100170191540
Appears in Collections:Business Case Studies

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