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https://superindex.lbr.auckland.ac.nz/handle/123456789/60097
Title: | Fonterra |
Authors: | Harvard Business Publishing |
Issue Date: | 20 |
Publisher: | Harvard Business Publishing |
Abstract: | In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. Notes: To maximise their effectiveness, colour items should be printed in colour. Related: Fonterra Case Centre Teaching note Reference no. 5-513-076 |
URI: | http://hdl.handle.net/123456789/60097 |
Appears in Collections: | Business Case Studies |
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