Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60097
Title: Fonterra
Authors: Harvard Business Publishing
Issue Date:  20
Publisher: Harvard Business Publishing
Abstract: In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. Notes: To maximise their effectiveness, colour items should be printed in colour. Related: Fonterra Case Centre Teaching note Reference no. 5-513-076
URI: http://hdl.handle.net/123456789/60097
Appears in Collections:Business Case Studies

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