1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60099
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DC FieldValueLanguage
dc.creatorGarry, Tony-
dc.date2011en
dc.date.accessioned2012-12-09T07:47:31Z-
dc.date.available2012-12-09T07:47:31Z-
dc.date.issued9/06/2012-
dc.identifier.urihttp://hdl.handle.net/123456789/60099-
dc.description.abstractThis case focuses on the Christchurch skateboarding community. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Education, North Ryde, NSW, Australiaen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy /Quester, P and Pettigrew, S-
dc.rightsMcGraw hill Education, North Ryde, NSW, Australia, 2011en
dc.titleWhat not to wear! Brand avoidance among Christchurch skateboardersen
dc.contributor.corporatenameUniversity of Canterburyen
prism.startingpage153en
dcterms.spatial.countryNew Zealanden
prism.endingpage158en
dc.subject.categoryMini caseen
dcterms.spatial.cityChristchurchen
dc.subject.industryServicesen
dc.subject.broadcategoryMarketingen
dc.audienceMarketingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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