Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60099
Title: What not to wear! Brand avoidance among Christchurch skateboarders
Authors: University of Canterbury
Issue Date:  9
Publisher: McGraw Hill Education, North Ryde, NSW, Australia
Abstract: This case focuses on the Christchurch skateboarding community. Includes questions for discussion
URI: http://hdl.handle.net/123456789/60099
Appears in Collections:Business Case Studies

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