Donovan's breaking through the competition clutter

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60100

Title:	Donovan's breaking through the competition clutter
Authors:	Donovan's Chocolates
Issue Date:	9
Publisher:	McGraw Hill Education
Abstract:	Donovan's Chocolates is a New Zealand family company which has made high quality chocolates and confectionery since 1991 and is now operated by second generation members of the Donovan family. Their success has been based on their selling points, high quality cocoa sources from Ghana and that the company uses only New Zealand milk. It capitalises on New Zealand's 'clean and green image' in its marketing. Includes questions for discussion
URI:	http://hdl.handle.net/123456789/60100
ISBN:	7.8007E+11
Appears in Collections:	Business Case Studies

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