Unlocking the Asian wine market : An exploratory case study

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60103

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DC Field	Value	Language
dc.creator	Beverland, Michael	-
dc.date	2002	en
dc.date.accessioned	2012-12-09T07:47:31Z	-
dc.date.available	2012-12-09T07:47:31Z	-
dc.date.issued	1/06/2012	-
dc.identifier.issn	9547541	-
dc.identifier.uri	http://hdl.handle.net/123456789/60103	-
dc.description.abstract	Faced with the prospect of over supply, wine exporters focused on establishing new markets, particularly in Asia. This paper examines the strategy of a New Zealand winery in South East Asia and finds support for the use of relationship based strategies. Tactical implications for wine markets are also explored	en
dc.language	en	-
dc.publisher	MCB University Press	en
dc.relation.ispartof	International journal of wine marketing	en
dc.rights	MCB University Press, 2002	en
dc.title	Unlocking the Asian wine market : An exploratory case study	en
dc.contributor.corporatename	Monash University	en
prism.volume	14	en
prism.number	3	en
prism.startingpage	53 - 64	en
dcterms.spatial.country	New Zealand	en
dcterms.spatial.country	South East Asia	en
dc.subject.category	Case study	en
dc.publisher.place	Hong Kong	en
dc.subject.industry	Food and beverage	-
dc.subject.industry	Strategy	-
dc.subject.industry	Retailing / wholesale / distribution	en
dc.subject.broadcategory	International business	en
dc.subject.keywords	Business development	en
dc.audience	Marketing	en
dc.audience	Centre for Entrepreneural Learning	en
dc.audience	Management and International Business	en
Appears in Collections:	Business Case Studies

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