1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60103
Title: Unlocking the Asian wine market : An exploratory case study
Authors: Monash University
Issue Date:  1
Publisher: MCB University Press
Abstract: Faced with the prospect of over supply, wine exporters focused on establishing new markets, particularly in Asia. This paper examines the strategy of a New Zealand winery in South East Asia and finds support for the use of relationship based strategies. Tactical implications for wine markets are also explored
URI: http://hdl.handle.net/123456789/60103
ISSN: 9547541
Appears in Collections:Business Case Studies

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