Sales promotion in the supermarket industry : a four country case comparison.

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60167

Title:	Sales promotion in the supermarket industry : a four country case comparison.
Keywords:	China Singapore Malaysia New Zealand Food Food consumption Marketing Markets
Issue Date:	9-Feb-2013
Abstract:	This paper considers four different markets (China, Singapore, Malaysia and New Zealand) and compares the relative development of the supermarket industry in each to observed sales promotion use and stated managerial preference. A case-based approach to research is taken in order to better highlight key similarities and differences
URI:	http://hdl.handle.net/123456789/60167
ISSN:	09593969
Appears in Collections:	New Zealand Asia Information Service

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