1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60222
Title: The Future of the feijoa : acting locally, thinking internationally
Authors: Dunn, Wendell
Hunter, Ian
Issue Date: 20-Mar-2013
Abstract: This case outlines difficulties in expanding into new and growing markets and, primarily, illustrates barriers to internationalisation faced by the New Zealand feijoa industry. Domestic markets for feijoas are commercially viable and growers are looking towards the international arena. Includes questions for dicussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-011
URI: http://hdl.handle.net/123456789/60222
ISBN: 0070182574
Appears in Collections:Business Case Studies

Files in This Item:
There are no files associated with this item.
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.