1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60226
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dc.contributorDunn, Wendell-
dc.contributorHunter, Ian-
dc.creatorHunter, Ian-
dc.date2008en
dc.date.accessioned2013-03-20T21:38:24Z-
dc.date.available2013-03-20T21:38:24Z-
dc.date.issued2013-03-21-
dc.identifier.isbn0070182574en
dc.identifier.urihttp://hdl.handle.net/123456789/60226-
dc.description.abstractThe case of Maximum Availability, tracking the development and sale of the innovative back-up software, No-Max, is a fascinating study of a small firm manoeuvring to make it in the global market. Like many such scenarios, the product itself seems robust. Matched against comparable software packages from much larger international firms, No-Max holds its own. It is faster and it is cheaper. But product characteristics are only one factor in taking any offering to the international scene, as the directors for Maximum Availability discover. Includes questions for discussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-004en
dc.relation.ispartofBOOK: Managing in an international context : New Zealand Case Series / Wendell Dunn, Ian Hunteren
dc.rightsUniversity of Auckland 2008en
dc.titleMaximum availability : toward establishing a global company - the initial yearsen
prism.startingpage67en
dc.subject.organisationMaximum Availability Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage82en
dc.subject.categoryDecision pointen
dcterms.spatial.cityAucklanden
dc.publisher.placeNorth Ryde, NSWen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryManagementen
dc.subject.keywordsGrowthen
dc.audienceInformation Systems and Operations Managementen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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