Maximum availability : toward establishing a global company - the initial years

Abstract

The case of Maximum Availability, tracking the development and sale of the innovative back-up software, No-Max, is a fascinating study of a small firm manoeuvring to make it in the global market. Like many such scenarios, the product itself seems robust. Matched against comparable software packages from much larger international firms, No-Max holds its own. It is faster and it is cheaper. But product characteristics are only one factor in taking any offering to the international scene, as the directors for Maximum Availability discover. Includes questions for discussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-004