1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60228
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dc.contributorDunn, Wendell-
dc.contributorHunter, Ian-
dc.creatorPlester, Barbara-
dc.creatorKolb, Darl-
dc.date2008en
dc.date.accessioned2013-03-20T21:39:21Z-
dc.date.available2013-03-20T21:39:21Z-
dc.date.issued2013-03-21-
dc.identifier.isbn0070182574en
dc.identifier.urihttp://hdl.handle.net/123456789/60228-
dc.description.abstractNavman, a manufacturer of navigation and global positioning systems (GPS) devices and as a developing company faces challenges and issues, such as over reliance upon a single customer and the need for more capital for rapid growth and development. Another challenge was when Navman was bought by the global company Brunswick and resulted in changes for the organisational culture and operational processes, including managing a global company from New Zealand. Includes questions for discussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Casae Centre, Case Number: UA-2008-006en
dc.relation.ispartofBOOK: Managing in an international context : New Zealand Case Series / Wendell Dunn, Ian Hunteren
dc.rightsUniversity of Auckland 2008en
dc.titleNavman : finding the way to global growthen
prism.startingpage99en
dc.subject.organisationNavman Limiteden
dc.subject.organisationBrunswick Corporationen
dcterms.spatial.countryInternationalen
prism.endingpage118en
dc.subject.categoryHistorical narrativeen
dcterms.spatial.cityAucklanden
dc.publisher.placeNorth Ryde, NSWen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.industryManufacturingen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.keywordsFast growthen
dc.audienceInternational Businessen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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