1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60229
Title: ASB Bank : Developing a technology-led competitive advantage in an increasingly global banking market
Authors: Dunn, Wendell
Hunter, Ian
Issue Date: 21-Mar-2013
Abstract: This case examines the way in which technological innovation in the form of computerisation and electronic banking enabled the ASB Bank to establish a first move advantage in these areas over other New Zealand commercial banks. Includes questions for discussion. NOTE: this case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-001
URI: http://hdl.handle.net/123456789/60229
ISBN: 0070182574
Appears in Collections:Business Case Studies

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