1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60282
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dc.creatorInkson, Kerr-
dc.creatorKolb, Darl-
dc.date2002en
dc.date.accessioned2013-04-11T22:08:14Z-
dc.date.available2013-04-11T22:08:14Z-
dc.date.issued2013-04-12-
dc.identifier.isbn1877258245en
dc.identifier.urihttp://hdl.handle.net/123456789/60282-
dc.description.abstractPhilips Consumer Communications (PCC) is the New Zealand division of Philips Group based in the Netherlands. The business is seeking a toe-hold in niche markets for telephones against heavy competition of Telecom, Vodafone, Clear and Telstra, by using the 'excellent service' principleen
dc.relation.ispartofBOOK: Management : perspectives for New Zealanden
dc.rightsPearson Education New Zealand Limited, 2002en
dc.titleFinding a place in a tough environmenten
prism.startingpage70en
dc.subject.organisationPhilips Consumer Communications (PCC)en
dcterms.spatial.countryNew Zealanden
prism.endingpage72en
dc.subject.categoryMini caseen
dcterms.spatial.cityAucklanden
dc.publisher.placeAuckland, NZen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.broadcategoryHuman resource managementen
dc.subject.broadcategoryCorporate policyen
dc.subject.keywordsQuality controlen
dc.subject.keywordsBrandingen
dc.subject.keywordsCultureen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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