Finding a place in a tough environment

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60282

Title:	Finding a place in a tough environment
Issue Date:	12-Apr-2013
Abstract:	Philips Consumer Communications (PCC) is the New Zealand division of Philips Group based in the Netherlands. The business is seeking a toe-hold in niche markets for telephones against heavy competition of Telecom, Vodafone, Clear and Telstra, by using the 'excellent service' principle
URI:	http://hdl.handle.net/123456789/60282
ISBN:	1877258245
Appears in Collections:	Business Case Studies

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