1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60298
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dc.creatorEnderwick, Peter-
dc.creatorAkoorie, Michele-
dc.date1996en
dc.date.accessioned2013-04-19T01:25:24Z-
dc.date.available2013-04-19T01:25:24Z-
dc.date.issued2013-04-19-
dc.identifier.isbn0582861187en
dc.identifier.urihttp://hdl.handle.net/123456789/60298-
dc.description.abstractThe Mission Statement of the New Zealand Dairy Board (NZDB) is 'to be the world's leading marketer of dairy products' and it's statement of purpose is 'to maximise the income of New Zealand dairy farmers, through the improvement of New Zealand's relative milk-production cost advantages, converting milk into the most profitable mix of products, marketing the products to achieve the best long-term returns to exploit [the NZDB's] technology and international marketing capability'en
dc.rightsLongman Paul, 1996en
dc.titleThe New Zealand Dairy Board : a global marketeren
prism.startingpage229en
dc.subject.organisationNew Zealand Dairy Board (NZDB)en
dc.subject.organisationNew Zealand Co-op Dairy Company Limiteden
dc.subject.organisationKiwi Co-op Dairies Limiteden
dc.subject.organisationNestle SAen
dc.subject.organisationKraft Foods Group Incorporateden
dcterms.spatial.countryNew Zealanden
dcterms.ispartofBOOK: Fast forward : New Zealand business in world markets. Enderwick, Peter, Akoorie, Michele-
prism.endingpage243en
dc.subject.categoryCase studyen
dcterms.spatial.cityAucklanden
dc.publisher.placeAuckland, NZen
dc.subject.industryAgricultureen
dc.subject.industryFood and beverageen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryBusiness economicsen
dc.subject.broadcategoryCorporate policyen
dc.subject.broadcategorySupply chain managementen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsInternationalisationen
dc.subject.keywordsGrowthen
dc.subject.keywordsInnovationen
dc.subject.keywordsDecision makingen
dc.subject.keywordsProblem Solvingen
dc.audienceInformation systems and operations managementen
dc.audienceManagement and International Businessen
dc.audienceMarketingen
dc.audienceGraduate School of Managementen
dcterms.accessrights.availabilityContact your nearest local library serviceen
Appears in Collections:Business Case Studies

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