The New Zealand Dairy Board : a global marketer

Abstract

The Mission Statement of the New Zealand Dairy Board (NZDB) is 'to be the world's leading marketer of dairy products' and it's statement of purpose is 'to maximise the income of New Zealand dairy farmers, through the improvement of New Zealand's relative milk-production cost advantages, converting milk into the most profitable mix of products, marketing the products to achieve the best long-term returns to exploit [the NZDB's] technology and international marketing capability'